Identifying a project’s greatest ‘hits’

meaningful use of Facebook in an underserved community’s development and mobilisation effort

Mary Brown, Patricia A. Dustman

Research output: Contribution to journalArticle

Abstract

A community-wide effort to prioritise mobilisation, empowerment and capacity building offers a nearly unlimited opportunity to foster networked relationships using technology to connect adults and youth, neighbours and community partners, services and clients. As the emphasis of social work is on identifying strengths, finding specialised resources to enhance strengths or fill gaps and connecting community members representing a broad spectrum of social contexts, the role of social work is essential to successful use of digital networks to achieve maximum impact. This paper offers a description of the integration of current digital networking tools into a community-wide initiative to combat neighbourhood violence, encourage resident empowerment activities, and, thereby, improve the health and safety of all residents as a result of networked relationships. The purpose of the paper is to illustrate the challenges and successes that emerged from the use of Facebook to inform and motivate community residents to participate in project-focused activities. Based on our findings and building off of previous literature, we offer recommendations in the form of the Community mobilisation through social media framework for social workers engaged in community organising and enhancement initiatives designed to use technology to initiate, foster and accelerate resident involvement for positive action.

Original languageEnglish (US)
Pages (from-to)185-200
Number of pages16
JournalJournal of Social Work Practice
Volume33
Issue number2
DOIs
StatePublished - Apr 3 2019

Fingerprint

facebook
mobilization
community
resident
Health
Social Work
empowerment
social work
Social Media
Technology
Capacity Building
Social Welfare
Power (Psychology)
social media
Violence
networking
social worker
violence
Safety
health

Keywords

  • community mobilisation
  • Community organising
  • digital communications
  • networked relationships
  • social media
  • social work

ASJC Scopus subject areas

  • Health(social science)
  • Social Sciences (miscellaneous)
  • Drug guides

Cite this

@article{8fb36ff05a404618aa26d1cdfad93646,
title = "Identifying a project’s greatest ‘hits’: meaningful use of Facebook in an underserved community’s development and mobilisation effort",
abstract = "A community-wide effort to prioritise mobilisation, empowerment and capacity building offers a nearly unlimited opportunity to foster networked relationships using technology to connect adults and youth, neighbours and community partners, services and clients. As the emphasis of social work is on identifying strengths, finding specialised resources to enhance strengths or fill gaps and connecting community members representing a broad spectrum of social contexts, the role of social work is essential to successful use of digital networks to achieve maximum impact. This paper offers a description of the integration of current digital networking tools into a community-wide initiative to combat neighbourhood violence, encourage resident empowerment activities, and, thereby, improve the health and safety of all residents as a result of networked relationships. The purpose of the paper is to illustrate the challenges and successes that emerged from the use of Facebook to inform and motivate community residents to participate in project-focused activities. Based on our findings and building off of previous literature, we offer recommendations in the form of the Community mobilisation through social media framework for social workers engaged in community organising and enhancement initiatives designed to use technology to initiate, foster and accelerate resident involvement for positive action.",
keywords = "community mobilisation, Community organising, digital communications, networked relationships, social media, social work",
author = "Mary Brown and Dustman, {Patricia A.}",
year = "2019",
month = "4",
day = "3",
doi = "10.1080/02650533.2019.1597694",
language = "English (US)",
volume = "33",
pages = "185--200",
journal = "Journal of Social Work Practice",
issn = "0265-0533",
publisher = "Routledge",
number = "2",

}

TY - JOUR

T1 - Identifying a project’s greatest ‘hits’

T2 - meaningful use of Facebook in an underserved community’s development and mobilisation effort

AU - Brown, Mary

AU - Dustman, Patricia A.

PY - 2019/4/3

Y1 - 2019/4/3

N2 - A community-wide effort to prioritise mobilisation, empowerment and capacity building offers a nearly unlimited opportunity to foster networked relationships using technology to connect adults and youth, neighbours and community partners, services and clients. As the emphasis of social work is on identifying strengths, finding specialised resources to enhance strengths or fill gaps and connecting community members representing a broad spectrum of social contexts, the role of social work is essential to successful use of digital networks to achieve maximum impact. This paper offers a description of the integration of current digital networking tools into a community-wide initiative to combat neighbourhood violence, encourage resident empowerment activities, and, thereby, improve the health and safety of all residents as a result of networked relationships. The purpose of the paper is to illustrate the challenges and successes that emerged from the use of Facebook to inform and motivate community residents to participate in project-focused activities. Based on our findings and building off of previous literature, we offer recommendations in the form of the Community mobilisation through social media framework for social workers engaged in community organising and enhancement initiatives designed to use technology to initiate, foster and accelerate resident involvement for positive action.

AB - A community-wide effort to prioritise mobilisation, empowerment and capacity building offers a nearly unlimited opportunity to foster networked relationships using technology to connect adults and youth, neighbours and community partners, services and clients. As the emphasis of social work is on identifying strengths, finding specialised resources to enhance strengths or fill gaps and connecting community members representing a broad spectrum of social contexts, the role of social work is essential to successful use of digital networks to achieve maximum impact. This paper offers a description of the integration of current digital networking tools into a community-wide initiative to combat neighbourhood violence, encourage resident empowerment activities, and, thereby, improve the health and safety of all residents as a result of networked relationships. The purpose of the paper is to illustrate the challenges and successes that emerged from the use of Facebook to inform and motivate community residents to participate in project-focused activities. Based on our findings and building off of previous literature, we offer recommendations in the form of the Community mobilisation through social media framework for social workers engaged in community organising and enhancement initiatives designed to use technology to initiate, foster and accelerate resident involvement for positive action.

KW - community mobilisation

KW - Community organising

KW - digital communications

KW - networked relationships

KW - social media

KW - social work

UR - http://www.scopus.com/inward/record.url?scp=85065820903&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85065820903&partnerID=8YFLogxK

U2 - 10.1080/02650533.2019.1597694

DO - 10.1080/02650533.2019.1597694

M3 - Article

VL - 33

SP - 185

EP - 200

JO - Journal of Social Work Practice

JF - Journal of Social Work Practice

SN - 0265-0533

IS - 2

ER -