@article{d0f7a2ac98334faa872d14d1146b223a,
title = "“Howdy Modi!”: Mediatization, Hindutva, and long distance ethnonationalism",
abstract = "This study examines the media coverage of the “Howdy Modi!” rally in Houston, Texas to understand how heavily mediatized rallies advance an ethnonationalist “American Hindutva” agenda. Content analysis followed by framing analysis was conducted on news articles published in September 2019. Content analysis revealed six topics including: spectacle, hype, and optics; Trump-Modi support; anti-Modi protests; negative coverage; anti-Islam/anti-Pakistan; and idealizing Modi. Frames included “rock star Prime Minister” and “Modi as an embodiment of (Hindu) grace.” Media coverage of Howdy Modi reinforced Hindu nationalism drawing upon cultural pride and anti-Muslim sentiment and represent a new and “spreadable” venue for its proliferation.",
keywords = "Hindu nationalism, Hindutva, Indian American, Modi, mediatization",
author = "{de Souza}, Rebecca and Hussain, {Syed Ali}",
note = "Funding Information: The election of Narendra Modi as Prime Minister of India in 2014 and his reelection in 2019 has fueled Hindu nationalism in India and the United States. Narendra Modi, a self-identified Hindu nationalist, was elected Chief Minister of the state of Gujarat and under his watch horrific acts of violence were committed against Muslims. Modi{\textquoteright}s electoral success has been attributed to political and financial support received from Hindu Indian Americans (Jaffrelot, ). Funding for the Gujarat massacre has also been linked to the Indian American diaspora (“The foreign exchange of hate: IDRF and the American funding of Hindutva,” ). Since his election, Modi has nurtured his relationship with Hindu Indian Americans reaching out to the diaspora via social media platforms (Pal, ; Parmelee, ) and large in-person rallies. These rallies are highly orchestrated spectacles involving cultural performances and political speeches. Modi has held three major rallies in the United States since taking office, the most recent one “Howdy, Modi!” was held on September 22, 2019 in Houston, Texas and was attended by approximately 50,000 people. Publisher Copyright: {\textcopyright} 2021 National Communication Association.",
year = "2023",
doi = "10.1080/17513057.2021.1987505",
language = "English (US)",
volume = "16",
pages = "138--161",
journal = "Journal of International and Intercultural Communication",
issn = "1751-3057",
publisher = "Routledge",
number = "2",
}