How to prevent your customers from failing

Stephen S. Tax, Mark Colgate, David E. Bowen

    Research output: Contribution to journalReview article

    35 Scopus citations
    Original languageEnglish (US)
    Pages (from-to)30-38
    Number of pages9
    JournalMIT Sloan Management Review
    Volume47
    Issue number3
    StatePublished - Dec 14 2006

    ASJC Scopus subject areas

    • Decision Sciences(all)
    • Business and International Management
    • Strategy and Management
    • Management of Technology and Innovation

    Cite this

    Tax, S. S., Colgate, M., & Bowen, D. E. (2006). How to prevent your customers from failing. MIT Sloan Management Review, 47(3), 30-38.