How to prevent your customers from failing

Stephen S. Tax, Mark Colgate, David E. Bowen

    Research output: Contribution to journalArticle

    33 Citations (Scopus)
    Original languageEnglish (US)
    Pages (from-to)30-38
    Number of pages9
    JournalMIT Sloan Management Review
    Volume47
    Issue number3
    StatePublished - 2006

    ASJC Scopus subject areas

    • Business and International Management
    • Management of Technology and Innovation
    • Strategy and Management
    • Decision Sciences(all)

    Cite this

    Tax, S. S., Colgate, M., & Bowen, D. E. (2006). How to prevent your customers from failing. MIT Sloan Management Review, 47(3), 30-38.

    How to prevent your customers from failing. / Tax, Stephen S.; Colgate, Mark; Bowen, David E.

    In: MIT Sloan Management Review, Vol. 47, No. 3, 2006, p. 30-38.

    Research output: Contribution to journalArticle

    Tax, SS, Colgate, M & Bowen, DE 2006, 'How to prevent your customers from failing', MIT Sloan Management Review, vol. 47, no. 3, pp. 30-38.
    Tax SS, Colgate M, Bowen DE. How to prevent your customers from failing. MIT Sloan Management Review. 2006;47(3):30-38.
    Tax, Stephen S. ; Colgate, Mark ; Bowen, David E. / How to prevent your customers from failing. In: MIT Sloan Management Review. 2006 ; Vol. 47, No. 3. pp. 30-38.
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