How to prevent your customers from failing

Stephen S. Tax, Mark Colgate, David E. Bowen

    Research output: Contribution to journalReview articlepeer-review

    36 Scopus citations
    Original languageEnglish (US)
    Pages (from-to)30-38
    Number of pages9
    JournalMIT Sloan Management Review
    Volume47
    Issue number3
    StatePublished - Dec 14 2006

    ASJC Scopus subject areas

    • Decision Sciences(all)
    • Business and International Management
    • Strategy and Management
    • Management of Technology and Innovation

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