How destination music affects tourists’ behaviors: travel with music in Lijiang, China

Zhuang Min, Zhang Jie, Xiao Xiao, Qiu Mengyuan, Lu Youhai, Zhang Hui, Tseng Tz-Hsuan, Zuo Lin, Hu Meng

    Research output: Contribution to journalArticlepeer-review

    16 Scopus citations

    Abstract

    Recent music tourism researches are notable owing to growing socioeconomic significance of music. But the question about how music affects tourists’ behaviors in travel practice remains there. This study explores the effects of music on tourists’ behaviors by deploying a survey of tourists in Lijiang old town which is famous for abundant musical cultures. Results show that tourists’ behavioral intentions are influenced by music-induced emotions which are stimulated by music perception and music cognition. This paper provides a new insight into music characteristics in tourism and new ways for how tourism destinations engage with music.

    Original languageEnglish (US)
    Pages (from-to)131-144
    Number of pages14
    JournalAsia Pacific Journal of Tourism Research
    Volume25
    Issue number2
    DOIs
    StatePublished - Feb 1 2020

    Keywords

    • China
    • Destination management
    • Lijiang old town
    • Music tourism
    • PLS-SEM
    • Pleasure-Arousal
    • music emotions
    • stimulus-Organism-Model
    • tourism marketing
    • tourists’ behavioral intentions

    ASJC Scopus subject areas

    • Geography, Planning and Development
    • Tourism, Leisure and Hospitality Management

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