How destination music affects tourists’ behaviors: travel with music in Lijiang, China

Zhuang Min, Zhang Jie, Xiao Xiao, Qiu Mengyuan, Lu Youhai, Zhang Hui, Tseng Tz-Hsuan, Zuo Lin, Hu Meng

Research output: Contribution to journalArticle

3 Scopus citations

Abstract

Recent music tourism researches are notable owing to growing socioeconomic significance of music. But the question about how music affects tourists’ behaviors in travel practice remains there. This study explores the effects of music on tourists’ behaviors by deploying a survey of tourists in Lijiang old town which is famous for abundant musical cultures. Results show that tourists’ behavioral intentions are influenced by music-induced emotions which are stimulated by music perception and music cognition. This paper provides a new insight into music characteristics in tourism and new ways for how tourism destinations engage with music.

Original languageEnglish (US)
Pages (from-to)131-144
Number of pages14
JournalAsia Pacific Journal of Tourism Research
Volume25
Issue number2
DOIs
StatePublished - Feb 1 2020

Keywords

  • China
  • Destination management
  • Lijiang old town
  • music emotions
  • Music tourism
  • Pleasure-Arousal
  • PLS-SEM
  • stimulus-Organism-Model
  • tourism marketing
  • tourists’ behavioral intentions

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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