Highland brewing company: A case of product and experience design

Mark Lewis, Robert Hornyak, Richard W. Pouder

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Rise of Breweries and Distilleries in the United States
PublisherSpringer International Publishing
Pages75-88
Number of pages14
Volume1
ISBN (Electronic)9783319498522
ISBN (Print)9783319498515
DOIs
StatePublished - Apr 8 2017

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experience
Brewing
product

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Environmental Science(all)
  • Social Sciences(all)

Cite this

Lewis, M., Hornyak, R., & Pouder, R. W. (2017). Highland brewing company: A case of product and experience design. In The Rise of Breweries and Distilleries in the United States (Vol. 1, pp. 75-88). Springer International Publishing. https://doi.org/10.1007/978-3-319-49852-2_6

Highland brewing company : A case of product and experience design. / Lewis, Mark; Hornyak, Robert; Pouder, Richard W.

The Rise of Breweries and Distilleries in the United States. Vol. 1 Springer International Publishing, 2017. p. 75-88.

Research output: Chapter in Book/Report/Conference proceedingChapter

Lewis, M, Hornyak, R & Pouder, RW 2017, Highland brewing company: A case of product and experience design. in The Rise of Breweries and Distilleries in the United States. vol. 1, Springer International Publishing, pp. 75-88. https://doi.org/10.1007/978-3-319-49852-2_6
Lewis M, Hornyak R, Pouder RW. Highland brewing company: A case of product and experience design. In The Rise of Breweries and Distilleries in the United States. Vol. 1. Springer International Publishing. 2017. p. 75-88 https://doi.org/10.1007/978-3-319-49852-2_6
Lewis, Mark ; Hornyak, Robert ; Pouder, Richard W. / Highland brewing company : A case of product and experience design. The Rise of Breweries and Distilleries in the United States. Vol. 1 Springer International Publishing, 2017. pp. 75-88
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