Highland brewing company: A case of product and experience design

Mark Lewis, Robert Hornyak, Richard W. Pouder

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Rise of Breweries and Distilleries in the United States
PublisherSpringer International Publishing
Pages75-88
Number of pages14
Volume1
ISBN (Electronic)9783319498522
ISBN (Print)9783319498515
DOIs
StatePublished - Apr 8 2017

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Environmental Science(all)
  • Social Sciences(all)

Cite this

Lewis, M., Hornyak, R., & Pouder, R. W. (2017). Highland brewing company: A case of product and experience design. In The Rise of Breweries and Distilleries in the United States (Vol. 1, pp. 75-88). Springer International Publishing. https://doi.org/10.1007/978-3-319-49852-2_6