Heritage consumption, new tourism and the experience economy

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations


This chapter argues that there is more cultural heritage worth protecting and promoting than only the grand, tangible and ancient human past that has long characterized the supply side of most mass heritage tourism. As part of the co-creative turn in tourism and as a manifestation of the experience economy, many niche travelers are seeking extraordinary experiences beyond the normative mass tourism-based heritage experience. Increasing numbers of tourists desire to see how ordinary people live(d) and are seeking deeper and more meaningful connections with local heritage. This chapter utilizes the examples of rural tourism/agritourism and indigenous tourism to show how vernacular heritage is becoming a more important part of the experiential tourism product. Although people still want to see and experience the famous and iconic heritage places, they are becoming more invested understanding how the peasants and the poor lived, not just the rich aristocracy.

Original languageEnglish (US)
Title of host publicationA Research Agenda for Heritage Tourism
PublisherEdward Elgar Publishing Ltd.
Number of pages16
ISBN (Electronic)9781789903522
ISBN (Print)9781789903515
StatePublished - Jan 1 2020

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Arts and Humanities(all)
  • Social Sciences(all)


Dive into the research topics of 'Heritage consumption, new tourism and the experience economy'. Together they form a unique fingerprint.

Cite this