This essay was written in response to the theme of this year's Academy of Management meeting, "Green Management Matters." I assert that firms should adopt "green management" practices only if such activities complement the organization's business- and corporate-level strategies and ultimately enhance profitability or shareholder wealth. To illustrate this I outline an economic/strategic perspective on green management practices, focusing on the strategic benefits and competitive dynamics associated with this activity. I also identify specific tactics firms can employ to achieve such strategic goals as well as the functional areas affected by these decisions. Copyright by the Academy of Management; all rights reserved.
|Original language||English (US)|
|Number of pages||12|
|Journal||Academy of Management Perspectives|
|State||Published - Aug 1 2009|
ASJC Scopus subject areas
- Business and International Management
- Strategy and Management