Green management matters only if it yields more green: An economic/strategic perspective

Research output: Contribution to journalArticle

217 Scopus citations

Abstract

This essay was written in response to the theme of this year's Academy of Management meeting, "Green Management Matters." I assert that firms should adopt "green management" practices only if such activities complement the organization's business- and corporate-level strategies and ultimately enhance profitability or shareholder wealth. To illustrate this I outline an economic/strategic perspective on green management practices, focusing on the strategic benefits and competitive dynamics associated with this activity. I also identify specific tactics firms can employ to achieve such strategic goals as well as the functional areas affected by these decisions. Copyright by the Academy of Management; all rights reserved.

Original languageEnglish (US)
Pages (from-to)5-16
Number of pages12
JournalAcademy of Management Perspectives
Volume23
Issue number3
StatePublished - Aug 1 2009
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management
  • Marketing

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