Green capital and social reproduction within families practising voluntary simplicity in the US

Carol S. Walther, Jennifer Sandlin

Research output: Contribution to journalArticlepeer-review

14 Scopus citations

Abstract

In this paper, we examine how parents in the US who practise voluntary simplicity enact family and social reproduction. Two key findings emerged. First, adult simplifiers in our study typically grew up within families that practised voluntary simplicity or frugality and transmit these consumption patterns to their own children. Second, simplifiers often struggle with other family members, friends and society over issues related to the tensions that emerge as they seek to simplify their lives while at the same time raising children who will not be 'shunned' by a mainstream, consumption-focused society. We conclude that parents who voluntarily simplify are able to maintain their social class status through redefining what it means to be middle class through the creation and utilization of 'green capital'.

Original languageEnglish (US)
Pages (from-to)36-45
Number of pages10
JournalInternational Journal of Consumer Studies
Volume37
Issue number1
DOIs
StatePublished - Jan 1 2013

Keywords

  • Anti-consumption
  • Family and social reproduction
  • Green capital
  • Voluntary simplifiers

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Public Health, Environmental and Occupational Health
  • Marketing

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