Good Deeds and Misdeeds: A Mediated Model of the Effect of Corporate Social Performance on Organizational Attractiveness

Rebecca A. Luce, Alison E. Barber, Amy Hillman

Research output: Contribution to journalArticle

60 Scopus citations

Abstract

Previous research has suggested that corporate social performance is positively related to firms’ attractiveness as employers. The authors propose and test an alternative model whereby job applicants’ familiarity with employers mediates the relationship between corporate social performance and organizational attractiveness. Applicants'familiarity with firms may serve as a signal of firms'suitability as employers, with more familiar firms considered more attractive. Furthermore, a firm's overall level of corporate social activity (whether “good deeds” or “ misdeeds”) may contribute directly to firm familiarity and indirectly to attractiveness through familiarity. The authors’ results support this model; firm familiarity completely mediates the relationship between corporate social performance and organizational attractiveness.

Original languageEnglish (US)
Pages (from-to)397-415
Number of pages19
JournalBusiness and Society Review
Volume40
Issue number4
DOIs
StatePublished - 2001

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Social Sciences (miscellaneous)

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