Going anonymous: Uses and perceptions of anonymous social media in an IT organization

Heewon Kim, Craig R. Scott

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations

Abstract

Anonymous social media provide opportunities and challenges for the organizations where they are used, but relatively little is known about how these tools are used and perceived by various types of organizational members. This paper reports preliminary findings from a survey of Microsoft employees using the anonymous smartphone application called Blind. Results suggest that this technology is used frequently for a variety of purposes related to seeking information, seeking support, and (less so) expressing opinions. The tool is seen as relatively useful and anonymous, but only moderately safe and trustworthy. Significant differences in perceived anonymity, perceived trust/safety, and use of the tool for seeking support are found based on frequency of use, as well as tenure, age, and hierarchical level of users. The paper offers theoretical and practical implications of findings and directions for further work in this emerging area.

Original languageEnglish (US)
Title of host publicationProceedings of the 9th International Conference on Social Media and Society, SMSociety 2018
PublisherAssociation for Computing Machinery
Pages335-339
Number of pages5
ISBN (Print)9781450363341
DOIs
StatePublished - Jul 18 2018
Event9th International Conference on Social Media and Society, SMSociety 2018 - Copenhagen, Denmark
Duration: Jul 18 2018Jul 20 2018

Other

Other9th International Conference on Social Media and Society, SMSociety 2018
CountryDenmark
CityCopenhagen
Period7/18/187/20/18

Keywords

  • Anonymous communication
  • Anonymous social media
  • Enterprise social media
  • IT organization
  • Smartphone application

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Networks and Communications
  • Computer Vision and Pattern Recognition
  • Software

Fingerprint Dive into the research topics of 'Going anonymous: Uses and perceptions of anonymous social media in an IT organization'. Together they form a unique fingerprint.

  • Cite this

    Kim, H., & Scott, C. R. (2018). Going anonymous: Uses and perceptions of anonymous social media in an IT organization. In Proceedings of the 9th International Conference on Social Media and Society, SMSociety 2018 (pp. 335-339). Association for Computing Machinery. https://doi.org/10.1145/3217804.3217940