Based on current Service-Oriented Architecture (SOA), this paper introduces a consumer-oriented SOA software constructing architecture: the Global Software Enterprise (GSE) architecture. In this architecture, the software construction starts from the consumers' publishing their requirements in the form of application or service specification which they exactly want. The consumer also publishes the expectation for the services the application needs in the form of collaboration specification and test scripts. The service providers then produce services that meet the needs of the applications. This new approach reduces the workload for the consumer and the communication between the consumer and provider. It also extends the design and code sharing, and thus further improves the software productivity.