Giving firms an "E" for effort: Consumer responses to high-effort firms

Business & Economics

• Consumer Response 100%
• Reward 92%
• Willingness-to-pay 51%
• Consumer Products 44%
• Store Choice 44%
• Attribution Theory 41%
• Persuasion 31%
• Laboratory Experiments 31%
• Evaluation 16%

Arts & Humanities

• Reward 92%
• Gratitude 69%
• Attribution Theory 47%
• Laboratory Experiments 43%
• Persuasion 34%
• Consumer Products 31%
• Willingness-to-pay 28%
• Evaluation 16%

Social Sciences

• reward 81%
• firm 74%
• attribution theory 41%
• willingness to pay 40%
• laboratory experiment 37%
• persuasion 33%
• reciprocity 31%
• evaluation 14%