Geographic information systems and market research

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

The purpose of the present paper is to examine the current state of GIS in marketing, and its future prospects. To do so, we first look at the definition and nature of GIS from a marketing perspective. The subsequent sections review the potential of GIS in marketing, and associated impediments to its realization. -from Author

Original languageEnglish (US)
Pages (from-to)1-8
Number of pages8
JournalPapers & Proceedings of Applied Geography Conferences - State University of New York at Binghamton
Volume12
StatePublished - Jan 1 1989
Externally publishedYes

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marketing
GIS
future prospect
geographic information system
market research

ASJC Scopus subject areas

  • Environmental Science(all)
  • Earth and Planetary Sciences(all)

Cite this

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abstract = "The purpose of the present paper is to examine the current state of GIS in marketing, and its future prospects. To do so, we first look at the definition and nature of GIS from a marketing perspective. The subsequent sections review the potential of GIS in marketing, and associated impediments to its realization. -from Author",
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