From regional star to global leader

Nitin Nohria, Katherine Tsang, Mansour Javidan, James Champy

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

Yang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets -a critical avenue for growth, given that sales in the company's core markets have stalled. Eager to succeed in his new role in Paris, Jianguo has lots of fresh ideas, but they seem to be falling on deaf ears. Members of the executive team, for their part, find Jianguo to be largely indifferent to their input. Can Jianguo adjust to this new culture? And can he succeed without sacrificing his identity? Katherine Tsang, the CEO of Standard Chartered Bank in Shanghai, explains the cultural differences between China and France and recommends that Jianguo push his thinking beyond the Chinese market. She also suggests that the company give all its executive team members multicultural training so they have the tools to understand one another and work together effectively. Mansour Javidan, the dean of research and a professor at Thunderbird School of Global Management acknowledges that Jianguo's transition would be easier if he had the full support of the CEO, Alain Deronde. But since that isn't forthcoming, he advises Jianguo to work with Alain to develop targets for growth in emerging and traditional markets and a plan for building an infrastructure to achieve those goals. James Champy, the chairman of consulting for Perot Systems, is surprised that a family business would choose an outsider for this important post, but he recognizes it as a wise strategic move. He says that Jianguo needs a coach and should focus on learning the home market first, before trying to make inroads further afield.

Original languageEnglish (US)
JournalHarvard Business Review
Volume87
Issue number1
StatePublished - Jan 2009

Fingerprint

Stars
Fragrances
Industry
Product development
Sales
Managers
China
Chief executive officer
Outsider
Cultural differences
Consulting
Shanghai
Chairmen
Global management
Family business
France
Coach
Chinese market
Emerging markets

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Management of Technology and Innovation
  • Strategy and Management
  • Business, Management and Accounting(all)

Cite this

Nohria, N., Tsang, K., Javidan, M., & Champy, J. (2009). From regional star to global leader. Harvard Business Review, 87(1).

From regional star to global leader. / Nohria, Nitin; Tsang, Katherine; Javidan, Mansour; Champy, James.

In: Harvard Business Review, Vol. 87, No. 1, 01.2009.

Research output: Contribution to journalArticle

Nohria, N, Tsang, K, Javidan, M & Champy, J 2009, 'From regional star to global leader', Harvard Business Review, vol. 87, no. 1.
Nohria N, Tsang K, Javidan M, Champy J. From regional star to global leader. Harvard Business Review. 2009 Jan;87(1).
Nohria, Nitin ; Tsang, Katherine ; Javidan, Mansour ; Champy, James. / From regional star to global leader. In: Harvard Business Review. 2009 ; Vol. 87, No. 1.
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