From convergence to Webvergence: Tracking the evolution of broadcast-print partnerships through the lens of change theory

Leslie Thornton, Susan M. Keith

Research output: Contribution to journalArticle

20 Citations (Scopus)

Abstract

This study, based on a 2008 survey of news directors in the top 100 U.S markets and editors at U.S. newspapers with circulations greater than 5,000, found evidence of a decline in the print-broadcast convergence model. Only about half the responding newsrooms had convergence partners, and notable percentages had ended collaborations. Among the rpartners, convergence was often practiced at a low level of integration that did not include online collaboration. Instead, most TV stations and newspapers were following what the authors call a "Webvergence" model, producing multimedia independently for their own Web sites.

Original languageEnglish (US)
Pages (from-to)257-276
Number of pages20
JournalJournalism and Mass Communication Quarterly
Volume86
Issue number2
StatePublished - Jun 2009

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ASJC Scopus subject areas

  • Communication

Cite this

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