From convergence to Webvergence: Tracking the evolution of broadcast-print partnerships through the lens of change theory

Leslie Thornton, Susan M. Keith

Research output: Contribution to journalArticle

21 Scopus citations

Abstract

This study, based on a 2008 survey of news directors in the top 100 U.S markets and editors at U.S. newspapers with circulations greater than 5,000, found evidence of a decline in the print-broadcast convergence model. Only about half the responding newsrooms had convergence partners, and notable percentages had ended collaborations. Among the rpartners, convergence was often practiced at a low level of integration that did not include online collaboration. Instead, most TV stations and newspapers were following what the authors call a "Webvergence" model, producing multimedia independently for their own Web sites.

Original languageEnglish (US)
Pages (from-to)257-276
Number of pages20
JournalJournalism and Mass Communication Quarterly
Volume86
Issue number2
DOIs
StatePublished - Jan 1 2009

ASJC Scopus subject areas

  • Communication

Fingerprint Dive into the research topics of 'From convergence to Webvergence: Tracking the evolution of broadcast-print partnerships through the lens of change theory'. Together they form a unique fingerprint.

  • Cite this