From “Acing the Test” to “Touching Base”: The Sports Metaphor in the Classroom

Evan H. Offstein, Christopher Neck

Research output: Contribution to journalArticle

6 Citations (Scopus)

Abstract

The use of sports metaphors to convey business lessons both within and outside the classroom is a common phenomenon. The sports metaphor, however, is prone to misuse and can often inadvertently exclude large segments of the student popula tion. To address these issues, we put forth an innovative and novel pedagogical approach that attempts to capitalize better on the shared meanings between athlet ics and certain business practices. Using the sports of tennis and basketball, we demonstrate how sports metaphors can he responsibly used to aid in the under standing of business lessons, such as managerial decision making.

Original languageEnglish (US)
Pages (from-to)23-35
Number of pages13
JournalBusiness Communication Quarterly
Volume66
Issue number4
DOIs
StatePublished - 2003
Externally publishedYes

Fingerprint

Basketball
Business practices
Managerial decision making
Tennis
Decision Making

Keywords

  • decision making
  • Metaphors
  • sports

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting (miscellaneous)
  • Arts and Humanities (miscellaneous)
  • Economics, Econometrics and Finance (miscellaneous)

Cite this

From “Acing the Test” to “Touching Base” : The Sports Metaphor in the Classroom. / Offstein, Evan H.; Neck, Christopher.

In: Business Communication Quarterly, Vol. 66, No. 4, 2003, p. 23-35.

Research output: Contribution to journalArticle

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