Foundations a Political Strategy for Business

Gerald Keim

Research output: Contribution to journalArticle

26 Citations (Scopus)

Abstract

Corporate political activity is on the upswing, and today's manager is often challenged to understand the public policy process, anticipate possible consequences of coming issues, and implement effective corporate political planning. The author describes a framework for corporate political planning, and a view of the public policy process in light of advances in the “economics of politics.”

Original languageEnglish (US)
Pages (from-to)41-48
Number of pages8
JournalCalifornia Management Review
Volume23
Issue number3
DOIs
StatePublished - 1981
Externally publishedYes

Fingerprint

Political strategy
Planning
Public policy
Policy process
Economics
Corporate political activity
Managers

ASJC Scopus subject areas

  • Strategy and Management

Cite this

Foundations a Political Strategy for Business. / Keim, Gerald.

In: California Management Review, Vol. 23, No. 3, 1981, p. 41-48.

Research output: Contribution to journalArticle

Keim, Gerald. / Foundations a Political Strategy for Business. In: California Management Review. 1981 ; Vol. 23, No. 3. pp. 41-48.
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