Firms as policy advocates and institutional framers: Understanding the impact of ethnic and political stratification on BRICS MNEs

Luis Alfonso Dau, Elizabeth M. Moore, James Figgins, Joshua Ault

    Research output: Chapter in Book/Report/Conference proceedingChapter

    1 Scopus citations

    Abstract

    The purpose of this chapter is to invigorate a research program aimed at understanding the impact of ethnic and political stratification on MNE growth and activity in the BRICS countries. Using contextual data from India, this inter-disciplinary chapter highlights the link between systemic political conditions and MNE strategy and success. Through the lens of intergroup contact theory, from international relations, and institutional theory, we argue that it is advantageous for BRICS MNEs to adopt a strategy of social activism, to avoid their profit being curtailed by ethnic and political conflict. By examining BRICS MNEs at the firm level, in conjunction with national-level political and ethnic factors that must be overcome before these firms can expand beyond their respective borders, this study aims to understand and highlight unique characteristics that propagate the proliferation and success of these MNEs in a globalizing world.

    Original languageEnglish (US)
    Title of host publicationAdvances in Business and Management
    PublisherNova Science Publishers, Inc.
    Pages181-206
    Number of pages26
    Volume14
    ISBN (Electronic)9781536126167
    ISBN (Print)9781536126150
    StatePublished - Jan 1 2017

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    Keywords

    • BRICS
    • Firm strategy
    • India
    • Institutional theory
    • Intergroup contact theory
    • MNEs
    • Social activism

    ASJC Scopus subject areas

    • Economics, Econometrics and Finance(all)
    • Business, Management and Accounting(all)

    Cite this

    Dau, L. A., Moore, E. M., Figgins, J., & Ault, J. (2017). Firms as policy advocates and institutional framers: Understanding the impact of ethnic and political stratification on BRICS MNEs. In Advances in Business and Management (Vol. 14, pp. 181-206). Nova Science Publishers, Inc..