Financial portfolio theory and customer management: Insights and research directions

Michael D. Hutt, Crina O. Tarasi, Beth A. Walker

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Marketing and Finance
PublisherEdward Elgar Publishing Ltd.
Pages86-107
Number of pages22
ISBN (Print)9781849802727
DOIs
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

Hutt, M. D., Tarasi, C. O., & Walker, B. A. (2012). Financial portfolio theory and customer management: Insights and research directions. In Handbook of Marketing and Finance (pp. 86-107). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781849806046.00012