Financial portfolio theory and customer management

Insights and research directions

Michael D. Hutt, Crina O. Tarasi, Beth A. Walker

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationHandbook of Marketing and Finance
PublisherEdward Elgar Publishing Ltd.
Pages86-107
Number of pages22
ISBN (Print)9781849802727
DOIs
StatePublished - 2012

Fingerprint

Portfolio theory
Research directions
Customer management

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

Hutt, M. D., Tarasi, C. O., & Walker, B. A. (2012). Financial portfolio theory and customer management: Insights and research directions. In Handbook of Marketing and Finance (pp. 86-107). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781849802727.00012

Financial portfolio theory and customer management : Insights and research directions. / Hutt, Michael D.; Tarasi, Crina O.; Walker, Beth A.

Handbook of Marketing and Finance. Edward Elgar Publishing Ltd., 2012. p. 86-107.

Research output: Chapter in Book/Report/Conference proceedingChapter

Hutt, MD, Tarasi, CO & Walker, BA 2012, Financial portfolio theory and customer management: Insights and research directions. in Handbook of Marketing and Finance. Edward Elgar Publishing Ltd., pp. 86-107. https://doi.org/10.4337/9781849802727.00012
Hutt MD, Tarasi CO, Walker BA. Financial portfolio theory and customer management: Insights and research directions. In Handbook of Marketing and Finance. Edward Elgar Publishing Ltd. 2012. p. 86-107 https://doi.org/10.4337/9781849802727.00012
Hutt, Michael D. ; Tarasi, Crina O. ; Walker, Beth A. / Financial portfolio theory and customer management : Insights and research directions. Handbook of Marketing and Finance. Edward Elgar Publishing Ltd., 2012. pp. 86-107
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