Financial portfolio theory and customer management: Insights and research directions

Michael D. Hutt; Crina O. Tarasi; Beth A. Walker

doi:10.4337/9781849806046.00012

Financial portfolio theory and customer management: Insights and research directions

Michael D. Hutt, Crina O. Tarasi, Beth A. Walker

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Scopus citations

Original language	English (US)
Title of host publication	Handbook of Marketing and Finance
Publisher	Edward Elgar Publishing Ltd.
Pages	86-107
Number of pages	22
ISBN (Print)	9781849802727
DOIs	https://doi.org/10.4337/9781849806046.00012
State	Published - Jan 1 2012

ASJC Scopus subject areas

Business, Management and Accounting(all)

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10.4337/9781849806046.00012

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title = "Financial portfolio theory and customer management: Insights and research directions",

author = "Hutt, {Michael D.} and Tarasi, {Crina O.} and Walker, {Beth A.}",

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AU - Walker, Beth A.

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BT - Handbook of Marketing and Finance

PB - Edward Elgar Publishing Ltd.

ER -

Financial portfolio theory and customer management: Insights and research directions

ASJC Scopus subject areas

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