Falling in love with a place because of a song: the transportation effects of music on place attachment

Yuanyuan Chen, Peixue Liu, Jianxin Zhang, Xiao Xiao

Research output: Contribution to journalArticle

2 Scopus citations

Abstract

With the growing influence of media on tourism destination marketing, this research proposes a possible psychological process of music effect on place attachment, using the narrative transportation theory. Data were collected through an online survey in China (n = 531) and analyzed using SEM. Results indicate that (1) music transportation positively affects individuals’ attachment; (2) attitude plays a partial mediating role in the relationship between music transportation and place attachment; (3) previous visits have significant moderate effects on the attitude-attachment path rather than on the transportation-attachment path or the transportation-attitude path. Theoretical and practical implications for destination marketing are provided.

Original languageEnglish (US)
Pages (from-to)882-893
Number of pages12
JournalAsia Pacific Journal of Tourism Research
Volume24
Issue number9
DOIs
StatePublished - Jan 1 2019

Keywords

  • Chengdu
  • destination image
  • destination marketing
  • media tourism
  • Music tourism
  • narrative transportation
  • place attachment
  • SEM
  • sense of place
  • tourism marketing

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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