Falling in love with a place because of a song: the transportation effects of music on place attachment

Yuanyuan Chen, Peixue Liu, Jianxin Zhang, Xiao Xiao

    Research output: Contribution to journalArticlepeer-review

    7 Scopus citations

    Abstract

    With the growing influence of media on tourism destination marketing, this research proposes a possible psychological process of music effect on place attachment, using the narrative transportation theory. Data were collected through an online survey in China (n = 531) and analyzed using SEM. Results indicate that (1) music transportation positively affects individuals’ attachment; (2) attitude plays a partial mediating role in the relationship between music transportation and place attachment; (3) previous visits have significant moderate effects on the attitude-attachment path rather than on the transportation-attachment path or the transportation-attitude path. Theoretical and practical implications for destination marketing are provided.

    Original languageEnglish (US)
    Pages (from-to)882-893
    Number of pages12
    JournalAsia Pacific Journal of Tourism Research
    Volume24
    Issue number9
    DOIs
    StatePublished - Jan 1 2019

    Keywords

    • Chengdu
    • destination image
    • destination marketing
    • media tourism
    • Music tourism
    • narrative transportation
    • place attachment
    • SEM
    • sense of place
    • tourism marketing

    ASJC Scopus subject areas

    • Geography, Planning and Development
    • Tourism, Leisure and Hospitality Management

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