TY - JOUR
T1 - Factors that influence parental food purchases for children
T2 - Implications for dietary health
AU - Hughner, Renee
AU - Maher, Jill Kurp
PY - 2006/1/1
Y1 - 2006/1/1
N2 - Parents play an important role in developing children’s dietary habits; the foods made available, bought, and role-modelled are those that become familiar and acceptable to children. This research seeks to further our understanding of the role parents play in children’s dietary habits by examining parental attitudes and purchase behaviours of certain types of children’s food products. Using a survey, three topic areas were investigated: parental attitudes and behaviours toward children’s convenience and entertainment-oriented food products, attributes deemed important in children’s food, and the level of parental monitoring of children’s diets. Post hoc interviews were conducted to further investigate reported attitude-behaviour inconsistencies. Combined, the findings lead to important implications regarding consumer education, food manufacturing, labelling, and retail practices.
AB - Parents play an important role in developing children’s dietary habits; the foods made available, bought, and role-modelled are those that become familiar and acceptable to children. This research seeks to further our understanding of the role parents play in children’s dietary habits by examining parental attitudes and purchase behaviours of certain types of children’s food products. Using a survey, three topic areas were investigated: parental attitudes and behaviours toward children’s convenience and entertainment-oriented food products, attributes deemed important in children’s food, and the level of parental monitoring of children’s diets. Post hoc interviews were conducted to further investigate reported attitude-behaviour inconsistencies. Combined, the findings lead to important implications regarding consumer education, food manufacturing, labelling, and retail practices.
KW - Children’s food
KW - Food attitudes
KW - Food choice
KW - Purchase attributes
UR - http://www.scopus.com/inward/record.url?scp=66049115688&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=66049115688&partnerID=8YFLogxK
U2 - 10.1362/026725706778935600
DO - 10.1362/026725706778935600
M3 - Article
AN - SCOPUS:66049115688
SN - 0267-257X
VL - 22
SP - 929
EP - 954
JO - Journal of Marketing Management
JF - Journal of Marketing Management
IS - 9-10
ER -