Extending the construct of consumer ethnocentrism: When foreign products are preferred

Jill Gabrielle Klein, Richard Ettenson, Balaji C. Krishnan

Research output: Contribution to journalArticlepeer-review

148 Scopus citations

Fingerprint

Dive into the research topics of 'Extending the construct of consumer ethnocentrism: When foreign products are preferred'. Together they form a unique fingerprint.

Business & Economics