Extending the construct of consumer ethnocentrism

When foreign products are preferred

Jill Gabrielle Klein, Richard Ettenson, Balaji C. Krishnan

    Research output: Contribution to journalArticle

    101 Citations (Scopus)

    Abstract

    Purpose - This research has the purpose of exploring whether the construct of consumer ethnocentrism extends to contexts in which foreign products are preferred to domestic products. Design/methodology/approach - The study evaluates the psychometric properties of the consumer ethnocentrism scale (CETSCALE) in the transition economies of China and Russia using both student and non-student samples. A valid and reliable six-item version of the CETSCALE is developed based on these samples. The refined six-item scale is then validated through a re-analysis of Netemeyer et al.'s data collected in four developed countries. Findings - Findings show that the scale can be used effectively in these transitional economies. A consistent pattern of support is found for the six-item CETSCALE across eight samples from six countries. Originality/value - The research provides practicing marketers as well as international researchers with a parsimonious six-item CETSCALE that can be used in both developed and transition economies.

    Original languageEnglish (US)
    Pages (from-to)304-321
    Number of pages18
    JournalInternational Marketing Review
    Volume23
    Issue number3
    DOIs
    StatePublished - 2006

    Fingerprint

    Consumer ethnocentrism
    Transition economies
    Transitional economies
    China
    Russia
    Marketers
    Developed countries
    Design methodology
    Psychometrics

    Keywords

    • China
    • Consumer behaviour
    • Customer satisfaction
    • International marketing
    • Russia

    ASJC Scopus subject areas

    • Business and International Management
    • Economics and Econometrics
    • Marketing

    Cite this

    Extending the construct of consumer ethnocentrism : When foreign products are preferred. / Klein, Jill Gabrielle; Ettenson, Richard; Krishnan, Balaji C.

    In: International Marketing Review, Vol. 23, No. 3, 2006, p. 304-321.

    Research output: Contribution to journalArticle

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