Abstract
Purpose - This research has the purpose of exploring whether the construct of consumer ethnocentrism extends to contexts in which foreign products are preferred to domestic products. Design/methodology/approach - The study evaluates the psychometric properties of the consumer ethnocentrism scale (CETSCALE) in the transition economies of China and Russia using both student and non-student samples. A valid and reliable six-item version of the CETSCALE is developed based on these samples. The refined six-item scale is then validated through a re-analysis of Netemeyer et al.'s data collected in four developed countries. Findings - Findings show that the scale can be used effectively in these transitional economies. A consistent pattern of support is found for the six-item CETSCALE across eight samples from six countries. Originality/value - The research provides practicing marketers as well as international researchers with a parsimonious six-item CETSCALE that can be used in both developed and transition economies.
Original language | English (US) |
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Pages (from-to) | 304-321 |
Number of pages | 18 |
Journal | International Marketing Review |
Volume | 23 |
Issue number | 3 |
DOIs | |
State | Published - 2006 |
Keywords
- China
- Consumer behaviour
- Customer satisfaction
- International marketing
- Russia
ASJC Scopus subject areas
- Business and International Management
- Marketing