This study used a decision-making and information search model as a framework for explaining the factors which influence the use of communications as they relate to recreation and tourism experiences. Traditionally, touristic information has been studied as a means to make destination choices. Studies have shown that not everyone who collects information actually intends to travel. An expanded approach to information search is taken where many of the leisure and recreation-based motivations are considered such as information for social, entertainment, visual, and creativity proposes. The findings expand the view of tourism information search process from a strict marketing context into a broader communication one.
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management