Examining welcome center visitors' travel and information behaviors: Does location of centers of residency matter?

Lori Pennington-Gray, Christine Vogt

Research output: Contribution to journalArticle

16 Citations (Scopus)

Abstract

The purpose of this study was to examine the role of welcome center location and residency of visitors in serving different vacation market segments. Data from all 13 Michigan welcome centers were analyzed to examine the relationship between center location and residency, and other consumer travel characteristics. Results indicated in-state travelers were more likely to visit interior welcome centers (than border), and out-of-state travelers were more likely to visit border welcome center locations (than interior). For trip purpose and timing of the visit in relation to the trip, location and residency effects were found. A residency effect was found for selected types of information search and accommodation types. The location of state-managed information centers appears to play a role in the type of travelers served, thus suggesting interior and border welcome centers are an important element of a state's tourism marketing program and information network.

Original languageEnglish (US)
Pages (from-to)272-280
Number of pages9
JournalJournal of Travel Research
Volume41
Issue number3
DOIs
StatePublished - 2003
Externally publishedYes

Fingerprint

travel
interior location
vacation
information center
marketing
tourism
Interiors (building)
accommodation
Information services
market
Tourism
Marketing
border
effect
Travellers
information network
information centre
programme

Keywords

  • Information
  • Location
  • Place marketing
  • Welcome center

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Geography, Planning and Development
  • Transportation

Cite this

Examining welcome center visitors' travel and information behaviors : Does location of centers of residency matter? / Pennington-Gray, Lori; Vogt, Christine.

In: Journal of Travel Research, Vol. 41, No. 3, 2003, p. 272-280.

Research output: Contribution to journalArticle

@article{594a2f925bd64cf4a77cdd3cd4fc1c62,
title = "Examining welcome center visitors' travel and information behaviors: Does location of centers of residency matter?",
abstract = "The purpose of this study was to examine the role of welcome center location and residency of visitors in serving different vacation market segments. Data from all 13 Michigan welcome centers were analyzed to examine the relationship between center location and residency, and other consumer travel characteristics. Results indicated in-state travelers were more likely to visit interior welcome centers (than border), and out-of-state travelers were more likely to visit border welcome center locations (than interior). For trip purpose and timing of the visit in relation to the trip, location and residency effects were found. A residency effect was found for selected types of information search and accommodation types. The location of state-managed information centers appears to play a role in the type of travelers served, thus suggesting interior and border welcome centers are an important element of a state's tourism marketing program and information network.",
keywords = "Information, Location, Place marketing, Welcome center",
author = "Lori Pennington-Gray and Christine Vogt",
year = "2003",
doi = "10.1177/0047287502239035",
language = "English (US)",
volume = "41",
pages = "272--280",
journal = "Journal of Travel Research",
issn = "0047-2875",
publisher = "SAGE Publications Ltd",
number = "3",

}

TY - JOUR

T1 - Examining welcome center visitors' travel and information behaviors

T2 - Does location of centers of residency matter?

AU - Pennington-Gray, Lori

AU - Vogt, Christine

PY - 2003

Y1 - 2003

N2 - The purpose of this study was to examine the role of welcome center location and residency of visitors in serving different vacation market segments. Data from all 13 Michigan welcome centers were analyzed to examine the relationship between center location and residency, and other consumer travel characteristics. Results indicated in-state travelers were more likely to visit interior welcome centers (than border), and out-of-state travelers were more likely to visit border welcome center locations (than interior). For trip purpose and timing of the visit in relation to the trip, location and residency effects were found. A residency effect was found for selected types of information search and accommodation types. The location of state-managed information centers appears to play a role in the type of travelers served, thus suggesting interior and border welcome centers are an important element of a state's tourism marketing program and information network.

AB - The purpose of this study was to examine the role of welcome center location and residency of visitors in serving different vacation market segments. Data from all 13 Michigan welcome centers were analyzed to examine the relationship between center location and residency, and other consumer travel characteristics. Results indicated in-state travelers were more likely to visit interior welcome centers (than border), and out-of-state travelers were more likely to visit border welcome center locations (than interior). For trip purpose and timing of the visit in relation to the trip, location and residency effects were found. A residency effect was found for selected types of information search and accommodation types. The location of state-managed information centers appears to play a role in the type of travelers served, thus suggesting interior and border welcome centers are an important element of a state's tourism marketing program and information network.

KW - Information

KW - Location

KW - Place marketing

KW - Welcome center

UR - http://www.scopus.com/inward/record.url?scp=0037301411&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0037301411&partnerID=8YFLogxK

U2 - 10.1177/0047287502239035

DO - 10.1177/0047287502239035

M3 - Article

AN - SCOPUS:0037301411

VL - 41

SP - 272

EP - 280

JO - Journal of Travel Research

JF - Journal of Travel Research

SN - 0047-2875

IS - 3

ER -