Examining product managers' job satisfaction and performance using selected organizational behavior variables

W. Theodore Cummings; Donald W. Jackson; Lonnie Ostrom

doi:10.1007/BF02723373

Examining product managers' job satisfaction and performance using selected organizational behavior variables

W. Theodore Cummings, Donald W. Jackson, Lonnie Ostrom

Marketing

Research output: Contribution to journal › Article › peer-review

29 Scopus citations

Abstract

The product management form of organization has been around for quite a while; yet little empirical research has been done on product managers. This article reports a study of product managers and some organizational behavior factors which contribute to their job satisfaction and job performance. These factors include centralization of decision making, job structure, job scope, role ambiguity, and role conflict. Finally, several suggestions are made for creating an environment more conductive to having product managers who are satisfied with their jobs.

Original language	English (US)
Pages (from-to)	147-156
Number of pages	10
Journal	Journal of the Academy of Marketing Science
Volume	17
Issue number	2
DOIs	https://doi.org/10.1007/BF02723373
State	Published - Mar 1 1989

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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10.1007/BF02723373

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Examining product managers' job satisfaction and performance using selected organizational behavior variables

Abstract

ASJC Scopus subject areas

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