Abstract
The product management form of organization has been around for quite a while; yet little empirical research has been done on product managers. This article reports a study of product managers and some organizational behavior factors which contribute to their job satisfaction and job performance. These factors include centralization of decision making, job structure, job scope, role ambiguity, and role conflict. Finally, several suggestions are made for creating an environment more conductive to having product managers who are satisfied with their jobs.
Original language | English (US) |
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Pages (from-to) | 147-156 |
Number of pages | 10 |
Journal | Journal of the Academy of Marketing Science |
Volume | 17 |
Issue number | 2 |
DOIs | |
State | Published - Mar 1 1989 |
ASJC Scopus subject areas
- Business and International Management
- Economics and Econometrics
- Marketing