Events across ASEAN: Product-oriented regeneration and value-added image promotion

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationPlace Event Marketing in the Asia Pacific Region
Subtitle of host publicationBranding and Promotion in Cities
PublisherTaylor and Francis Inc.
Pages60-76
Number of pages17
ISBN (Electronic)9781000430370
ISBN (Print)9780367823764
StatePublished - Aug 20 2021

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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