Events across ASEAN: Product-oriented regeneration and value-added image promotion

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationPlace Event Marketing in the Asia Pacific Region
Subtitle of host publicationBranding and Promotion in Cities
PublisherTaylor and Francis Inc.
Number of pages17
ISBN (Electronic)9781000430370
ISBN (Print)9780367823764
StatePublished - Aug 20 2021

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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