Events across ASEAN: Product-oriented regeneration and value-added image promotion

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Place Event Marketing in the Asia Pacific Region
Subtitle of host publication	Branding and Promotion in Cities
Publisher	Taylor and Francis Inc.
Pages	60-76
Number of pages	17
ISBN (Electronic)	9781000430370
ISBN (Print)	9780367823764
State	Published - Aug 20 2021

ASJC Scopus subject areas

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title = "Events across ASEAN: Product-oriented regeneration and value-added image promotion",

author = "Nicholas Wise",

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