Event dependence and heterogeneity in the adoption of precision farming technologies: A case of US cotton production

This study aims to examine event dependence and heterogeneity in the adoption of precision farming (PF) technologies. The study uses farm-level data and a conditional frailty model to estimate the empirical model. A novelty of this study is the introduction of a group level heterogeneity in the traditional conditional frailty model. The simulation model shows that the conditional frailty model addresses both event dependence and heterogeneity related issues in technology adoption. Results indicate that farmers with large farms, a higher share of total cultivated farmland, a higher percentage of income from farming, and farmers using computers for farm management are more likely to adopt PF technologies early on after a technology becomes available. Further, cotton producers who think that PF technology would be valuable in the future and those receiving farming information from university publications are more likely to adopt PF technologies soon after the technologies become available.