Evangelical America

William C. Symonds, Brian Grow, John Cady

Research output: Contribution to journalReview articlepeer-review

Abstract

Evangelical entrepreneurs are transforming their branch of Protestantism into the fastest-growing and most influential religious cohort in the U.S. Using tools ranging from focus groups to brand management, they're borrowing from business to boost their market share of American churchgoers. The evangelical congregations draw on a huge potential market-non-churchgoers and the millions who have drifted away from mainline Protestant denominations.

Original languageEnglish (US)
Pages (from-to)48-56
Number of pages9
JournalBusiness Week
Issue number1248
StatePublished - May 23 2005
Externally publishedYes

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Economics, Econometrics and Finance (miscellaneous)

Fingerprint Dive into the research topics of 'Evangelical America'. Together they form a unique fingerprint.

Cite this