Abstract
Evangelical entrepreneurs are transforming their branch of Protestantism into the fastest-growing and most influential religious cohort in the U.S. Using tools ranging from focus groups to brand management, they're borrowing from business to boost their market share of American churchgoers. The evangelical congregations draw on a huge potential market-non-churchgoers and the millions who have drifted away from mainline Protestant denominations.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 48-56 |
| Number of pages | 9 |
| Journal | Business Week |
| Issue number | 1248 |
| State | Published - May 23 2005 |
| Externally published | Yes |
ASJC Scopus subject areas
- Business, Management and Accounting (miscellaneous)
- Economics, Econometrics and Finance (miscellaneous)