Erratum to: Frontline employee motivation to participate in service innovation implementation (J. of the Acad. Mark. Sci., 10.1007/s11747-009-0151-3)

Susan Cadwallader, Cheryl Burke Jarvis, M J Bitner, Amy Ostrom

Research output: Contribution to journalArticle

2 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)251
Number of pages1
JournalJournal of the Academy of Marketing Science
Volume38
Issue number2
DOIs
StatePublished - 2010

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Frontline employees
Innovation implementation
Service innovation
Employee motivation

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Cite this

Erratum to : Frontline employee motivation to participate in service innovation implementation (J. of the Acad. Mark. Sci., 10.1007/s11747-009-0151-3). / Cadwallader, Susan; Jarvis, Cheryl Burke; Bitner, M J; Ostrom, Amy.

In: Journal of the Academy of Marketing Science, Vol. 38, No. 2, 2010, p. 251.

Research output: Contribution to journalArticle

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