TY - JOUR
T1 - Enhancing Learning in Consumer Behavior by Incorporating Course Material into Radio Scripts
AU - Olsen, Grant
PY - 1994
Y1 - 1994
N2 - This article describes an innovative, instructional method for consumer behavior in which students, within groups, incorporate course material into a radio script. Benefits, limitations, and implementation issues are examined, and empirical research is provided suggesting that this method of learning performs well on a wide range of educational criteria.
AB - This article describes an innovative, instructional method for consumer behavior in which students, within groups, incorporate course material into a radio script. Benefits, limitations, and implementation issues are examined, and empirical research is provided suggesting that this method of learning performs well on a wide range of educational criteria.
UR - http://www.scopus.com/inward/record.url?scp=84970092237&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84970092237&partnerID=8YFLogxK
U2 - 10.1177/027347539401600107
DO - 10.1177/027347539401600107
M3 - Article
AN - SCOPUS:84970092237
VL - 16
SP - 59
EP - 65
JO - Journal of Marketing Education
JF - Journal of Marketing Education
SN - 0273-4753
IS - 1
ER -