Abstract
Endocrinology--the study of hormones and hormonal activity--offers promising new avenues for adjudicating social behavior. This paper introduces its methods and discusses several considerations necessary for researchers who wish to incorporate such methods into their own communication research.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 369-372 |
| Number of pages | 4 |
| Journal | Communication Research Reports |
| Volume | 28 |
| Issue number | 4 |
| DOIs | |
| State | Published - Oct 1 2011 |
Keywords
- Endocrinology
- Hormones
- Social Behavior
ASJC Scopus subject areas
- Communication