End of the multinational: Emerging markets redraw the picture

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

Purpose - As global integration between firms and countries continues to march forward, managers and strategy analysts will have to find new ways to deal with globalization. Many of the founding assumptions of multinational corporation (MNC) strategy have undergone radical change. In this paper we examine five trends that MNC managers must consider as they create strategies to compete in the contemporary global marketplace. Design/methodology/approach - Presents a discussion on five key trends that include: the end of the traditional multinational company and the emergence of a new approach to structuring and coordinating cross-border activities; the declining relevance of geography and emerging interconnectedness across boundaries as industries globalize rapidly; the new wave of MNCs from India and China and their approach to global competition; the increasing relevance of crafting specifically tailored strategies to compete in emerging markets; and the imperative to manage knowledge on a global scale. Findings - Continued globalization is inevitable and there are few industries, if any, untouched by global competitive forces. Originality/value - Present some of the key trends that are significant enough to warrant the attention of global managers in general and strategy planners in particular.

Original languageEnglish (US)
Pages (from-to)4-12
Number of pages9
JournalJournal of Business Strategy
Volume28
Issue number5
DOIs
StatePublished - 2007
Externally publishedYes

Fingerprint

Managers
Industry
Emerging market multinationals
Multinational corporations
Globalization
China
Global integration
Cross-border
Warrants
Design methodology
Geography
India
Present value
Radical change
Multinational companies
Global competition
Emerging markets
Analysts

Keywords

  • China
  • Emerging markets
  • Globalization
  • India
  • Multinational companies
  • Value chain

ASJC Scopus subject areas

  • Management Information Systems

Cite this

End of the multinational : Emerging markets redraw the picture. / Inkpen, Andrew; Ramaswamy, Kannan.

In: Journal of Business Strategy, Vol. 28, No. 5, 2007, p. 4-12.

Research output: Contribution to journalArticle

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