Employing Interpersonal Influence to Promote Multivitamin Use

Franklin J. Boster, Christopher J. Carpenter, Kyle R. Andrews, Paul Mongeau

Research output: Contribution to journalArticle

10 Scopus citations

Abstract

Boster, Kotowski, Andrews, and Serota (2011) proposed that superdiffusers are well connected, persuasive, and a maven in a content area. They proposed that superdiffusers, if recruited, could promote the adoption of health practices. In this article a model of this process is presented, and an intervention designed to test the efficacy of this influence strategy is introduced. Specifically, superdiffusers were recruited to persuade their peers to take a daily multivitamin. Evidence was found consistent with the intervention's effectiveness.

Original languageEnglish (US)
Pages (from-to)399-407
Number of pages9
JournalHealth Communication
Volume27
Issue number4
DOIs
StatePublished - May 1 2012

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ASJC Scopus subject areas

  • Health(social science)
  • Communication

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