TY - JOUR
T1 - Employing Interpersonal Influence to Promote Multivitamin Use
AU - Boster, Franklin J.
AU - Carpenter, Christopher J.
AU - Andrews, Kyle R.
AU - Mongeau, Paul
PY - 2012/5
Y1 - 2012/5
N2 - Boster, Kotowski, Andrews, and Serota (2011) proposed that superdiffusers are well connected, persuasive, and a maven in a content area. They proposed that superdiffusers, if recruited, could promote the adoption of health practices. In this article a model of this process is presented, and an intervention designed to test the efficacy of this influence strategy is introduced. Specifically, superdiffusers were recruited to persuade their peers to take a daily multivitamin. Evidence was found consistent with the intervention's effectiveness.
AB - Boster, Kotowski, Andrews, and Serota (2011) proposed that superdiffusers are well connected, persuasive, and a maven in a content area. They proposed that superdiffusers, if recruited, could promote the adoption of health practices. In this article a model of this process is presented, and an intervention designed to test the efficacy of this influence strategy is introduced. Specifically, superdiffusers were recruited to persuade their peers to take a daily multivitamin. Evidence was found consistent with the intervention's effectiveness.
UR - http://www.scopus.com/inward/record.url?scp=84859629417&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84859629417&partnerID=8YFLogxK
U2 - 10.1080/10410236.2011.595771
DO - 10.1080/10410236.2011.595771
M3 - Article
C2 - 21957941
AN - SCOPUS:84859629417
SN - 1041-0236
VL - 27
SP - 399
EP - 407
JO - Health Communication
JF - Health Communication
IS - 4
ER -