Elimination by aspects in electronic commerce - Evidence from online marketplace and implications for empirical model specification

Mohan Wang, Bin Gu, Qiang Ye

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations

Abstract

Consumers often use heuristics in making online purchase decisions. The use of heuristics could have significant implications on empirical model specifications for ecommerce research. In this study, we consider the effect of decision heuristics in the context of the relationship between seller reputation and product sales in a large scale online marketplace. Our analysis suggests that the data are consistent with consumers' use of Elimination By Aspects (EBA), one of the most well-known heuristics in their purchase decisions. We propose a parsimonious non-linear regression model to account for this heuristic behavior.

Original languageEnglish (US)
Title of host publicationProceedings of the 47th Annual Hawaii International Conference on System Sciences, HICSS 2014
PublisherIEEE Computer Society
Pages4142-4147
Number of pages6
ISBN (Print)9781479925049
DOIs
StatePublished - Jan 1 2014
Event47th Hawaii International Conference on System Sciences, HICSS 2014 - Waikoloa, HI, United States
Duration: Jan 6 2014Jan 9 2014

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)1530-1605

Other

Other47th Hawaii International Conference on System Sciences, HICSS 2014
CountryUnited States
CityWaikoloa, HI
Period1/6/141/9/14

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ASJC Scopus subject areas

  • Engineering(all)

Cite this

Wang, M., Gu, B., & Ye, Q. (2014). Elimination by aspects in electronic commerce - Evidence from online marketplace and implications for empirical model specification. In Proceedings of the 47th Annual Hawaii International Conference on System Sciences, HICSS 2014 (pp. 4142-4147). [6759113] (Proceedings of the Annual Hawaii International Conference on System Sciences). IEEE Computer Society. https://doi.org/10.1109/HICSS.2014.511