Effects of Self-Affirmation on Daily Versus Occasional Smokers’ Responses to Graphic Warning Labels

Xiaoquan Zhao, Emily B. Peterson, Wonsun Kim, Justin Rolfe-Redding

Research output: Contribution to journalArticlepeer-review

17 Scopus citations

Abstract

There is growing evidence that self-affirmation can reduce defensive processing of threatening health messages among high risk individuals. However, how self-affirmation might influence low risk individuals is less clear. This study examined the effect of self-affirmation on daily versus occasional smokers’ reactions to graphic on-pack warning labels. Results showed a relatively consistent pattern of interaction wherein self-affirmation decreased favorable reactions to the warning labels among occasional smokers, whereas its effect on daily smokers was mostly nonsignificant. Potential explanations of these findings are offered and their practical implications are discussed.

Original languageEnglish (US)
Pages (from-to)1137-1158
Number of pages22
JournalCommunication Research
Volume41
Issue number8
DOIs
StatePublished - Dec 27 2014
Externally publishedYes

Keywords

  • self-affirmation
  • smoking
  • warning labels

ASJC Scopus subject areas

  • Language and Linguistics
  • Communication
  • Linguistics and Language

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