Effects of priming positive and negative outcomes on drinking responses

James A. Carter, Lily D. McNair, William R. Corbin, David H. Black

Research output: Contribution to journalArticlepeer-review

28 Scopus citations

Abstract

The purpose of this investigation was to study the effects of priming positive and negative expectancy outcomes on the drinking responses of college students. Men and women (N = 64) were randomly assigned to 1 of 3 priming conditions: a positive expectancy outcome condition, a negative expectancy outcome condition, and a neutral (control) condition. Participants were exposed to a series of semantic primes corresponding to their condition and then asked to complete a beer taste-rating task. Planned comparisons revealed that the average ratio of beer consumed to body weight in the positive condition was significantly greater than the average ratio in the neutral condition, and the average ratio of beer consumed to body weight was significantly less in the negative condition than the average ratio in the neutral condition. These findings are discussed as they relate to cognitive models of alcohol use.

Original languageEnglish (US)
Pages (from-to)399-405
Number of pages7
JournalExperimental and clinical psychopharmacology
Volume6
Issue number4
DOIs
StatePublished - Nov 1 1998
Externally publishedYes

ASJC Scopus subject areas

  • Pharmacology
  • Psychiatry and Mental health
  • Pharmacology (medical)

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