When questions that measure satisfaction with a river trip are intermingled with questions that evaluate specific aspects of the trip, the average satisfaction score for a river is lower than when the satisfaction questions are presented alone. The effect of question context seems to be independent of the type of river being evaluated. These conclusions come from an analysis of variance of data from a survey of two rivers in which three question contexts were used. The findings confirm that caution is needed if results are to be compared between studies using different questionnaires, even if the relevant questions are identical.
- Question context
- River recreation
ASJC Scopus subject areas
- Environmental Science (miscellaneous)
- Sociology and Political Science
- Tourism, Leisure and Hospitality Management