Educators and professionals agree on outcomes for entrepreneurship courses

Michelle Barrett Ferrier, Battinto Batts

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

Educators and professionals agree on the top skills and knowledge and the course objectives that should be emphasized within media entrepreneurship courses. All groups of respondents assess team building, revenue streams and content development as the most important skills taught.

Original languageEnglish (US)
Pages (from-to)322-338
Number of pages17
JournalNewspaper Research Journal
Volume37
Issue number4
DOIs
StatePublished - Dec 1 2016
Externally publishedYes

Keywords

  • common statistical techniques
  • curriculum
  • digital media
  • entrepreneurial journalism
  • Media Entrepreneurship
  • Media Management and Economics & Entrepreneurship division
  • online and face-to-face
  • public relations
  • qualitative
  • survey
  • U.S.A

ASJC Scopus subject areas

  • Communication

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