Ecomagination or ecoexhaggeration: General Electric’s new environmental initiative

Nicole Darnall, Rebecca Lee Hill

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationProceedings of the Eastern Academy of Management Meetings
    PublisherEastern Academy of Management
    StatePublished - 2008
    EventEastern Academy of Management - Washington, D.C.
    Duration: Jan 1 2008 → …

    Conference

    ConferenceEastern Academy of Management
    Period1/1/08 → …

    Cite this

    Darnall, N., & Hill, R. L. (2008). Ecomagination or ecoexhaggeration: General Electric’s new environmental initiative. In Proceedings of the Eastern Academy of Management Meetings Eastern Academy of Management.