Don't confuse reputation with brand

Richard Ettenson, Jonathan Knowles

    Research output: Contribution to journalArticlepeer-review

    46 Scopus citations
    Original languageEnglish (US)
    Pages (from-to)19-21
    Number of pages3
    JournalMIT Sloan Management Review
    Volume49
    Issue number2
    StatePublished - Dec 1 2008

    ASJC Scopus subject areas

    • Decision Sciences(all)
    • Business and International Management
    • Strategy and Management
    • Management of Technology and Innovation

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