Don't confuse reputation with brand

Richard Ettenson, Jonathan Knowles

Research output: Contribution to journalArticle

41 Scopus citations
Original languageEnglish (US)
Pages (from-to)19-21
Number of pages3
JournalMIT Sloan Management Review
Volume49
Issue number2
StatePublished - Dec 1 2008

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

Cite this