Don't confuse reputation with brand

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ASJC Scopus subject areas

@article{a287988cf4e44a799fa4402c37bc9300,

title = "Don't confuse reputation with brand",

author = "Richard Ettenson and Jonathan Knowles",

year = "2008",

month = dec,

day = "1",

language = "English (US)",

volume = "49",

pages = "19--21",

journal = "MIT Sloan Management Review",

issn = "1532-9194",

publisher = "Massachusetts Institute of Technology",

number = "2",

}

TY - JOUR

T1 - Don't confuse reputation with brand

AU - Ettenson, Richard

AU - Knowles, Jonathan

PY - 2008/12/1

Y1 - 2008/12/1

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UR - http://www.scopus.com/inward/citedby.url?scp=67650823228&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:67650823228

SN - 1532-9194

VL - 49

SP - 19

EP - 21

JO - MIT Sloan Management Review

JF - MIT Sloan Management Review

IS - 2

ER -