Don't confuse reputation with brand

Richard Ettenson, Jonathan Knowles

    Research output: Contribution to journalArticle

    34 Citations (Scopus)
    Original languageEnglish (US)
    Pages (from-to)19-21
    Number of pages3
    JournalMIT Sloan Management Review
    Volume49
    Issue number2
    StatePublished - Dec 2008

    ASJC Scopus subject areas

    • Business and International Management
    • Management of Technology and Innovation
    • Strategy and Management
    • Decision Sciences(all)

    Cite this

    Don't confuse reputation with brand. / Ettenson, Richard; Knowles, Jonathan.

    In: MIT Sloan Management Review, Vol. 49, No. 2, 12.2008, p. 19-21.

    Research output: Contribution to journalArticle

    Ettenson, R & Knowles, J 2008, 'Don't confuse reputation with brand', MIT Sloan Management Review, vol. 49, no. 2, pp. 19-21.
    Ettenson, Richard ; Knowles, Jonathan. / Don't confuse reputation with brand. In: MIT Sloan Management Review. 2008 ; Vol. 49, No. 2. pp. 19-21.
    @article{a287988cf4e44a799fa4402c37bc9300,
    title = "Don't confuse reputation with brand",
    author = "Richard Ettenson and Jonathan Knowles",
    year = "2008",
    month = "12",
    language = "English (US)",
    volume = "49",
    pages = "19--21",
    journal = "MIT Sloan Management Review",
    issn = "1532-9194",
    publisher = "Massachusetts Institute of Technology",
    number = "2",

    }

    TY - JOUR

    T1 - Don't confuse reputation with brand

    AU - Ettenson, Richard

    AU - Knowles, Jonathan

    PY - 2008/12

    Y1 - 2008/12

    UR - http://www.scopus.com/inward/record.url?scp=67650823228&partnerID=8YFLogxK

    UR - http://www.scopus.com/inward/citedby.url?scp=67650823228&partnerID=8YFLogxK

    M3 - Article

    VL - 49

    SP - 19

    EP - 21

    JO - MIT Sloan Management Review

    JF - MIT Sloan Management Review

    SN - 1532-9194

    IS - 2

    ER -