Doing it the hard way: How low control drives preferences for high-effort products and services

Keisha M. Cutright, Adriana Samper

Research output: Contribution to journalArticlepeer-review

46 Scopus citations

Fingerprint

Dive into the research topics of 'Doing it the hard way: How low control drives preferences for high-effort products and services'. Together they form a unique fingerprint.

Business & Economics

Arts & Humanities