Abstract
This paper investigates the impact that media attention has on the strengths and weaknesses of a firm's corporate social responsibility (CSR). Drawing on stakeholder theory, the study develops and tests two hypotheses concerning the influence that media attention can have on the CSR-strengths and weaknesses of a particular firm. The findings indicate that while increases in media attention are related to increases in CSR-strengths, CSR-weaknesses are not sensitive to changes in media attention.
Original language | English (US) |
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Pages (from-to) | 1622-1627 |
Number of pages | 6 |
Journal | Journal of Business Research |
Volume | 65 |
Issue number | 11 |
DOIs | |
State | Published - Nov 2012 |
Externally published | Yes |
Keywords
- Advertising
- Corporate social responsibility
- Information asymmetry
- KLD data
- Media attention
ASJC Scopus subject areas
- Marketing