Do risk information programs promote mitigating behavior?

V. Kerry Smith, William H. Desvousges, John W. Payne

Research output: Contribution to journalArticle

26 Scopus citations

Abstract

This article reports the results of a panel study investigating the effects of different radon risk information booklets on households' decisions to undertake mitigation. Multinomial logit models are used to describe how differences in the design of the information booklets along with the radon readings affected the choice to undertake some type of mitigation. To our knowledge this study offers the first example where a large sample was presented with different risk information concerning real risks that they were experiencing, and the research design permitted their risk perceptions and mitigation decisions to be tracked over time. Prescriptive messages along with emphasis on a radon threshold for action as part of the risk information seem to increase the likelihood of mitigating actions.

Original languageEnglish (US)
Pages (from-to)203-221
Number of pages19
JournalJournal of Risk and Uncertainty
Volume10
Issue number3
DOIs
StatePublished - May 1 1995

Keywords

  • mitigation
  • radon risk
  • risk perception

ASJC Scopus subject areas

  • Accounting
  • Finance
  • Economics and Econometrics

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