Do consumers have brand attitudes?

John L. Lastovicka, E. H. Bonfield

Research output: Contribution to journalArticle

19 Citations (Scopus)

Abstract

Theory and empirical evidence suggest that although the consumer is likely to hold attitudes towards stands on familiar social issues, attitudes are less likely to be held towards familiar branded products. In light of the pivotal role that attitudes have played in explaining consumer brand choice behavior, some theoretical implications of the nonattitude findings are discussed.

Original languageEnglish (US)
Pages (from-to)57-75
Number of pages19
JournalJournal of Economic Psychology
Volume2
Issue number1
DOIs
StatePublished - 1982
Externally publishedYes

Fingerprint

Choice Behavior
social issue
evidence
Brand attitude
Brand choice
Empirical evidence
Choice behavior
Social issues

ASJC Scopus subject areas

  • Marketing
  • Economics and Econometrics
  • Applied Psychology

Cite this

Do consumers have brand attitudes? / Lastovicka, John L.; Bonfield, E. H.

In: Journal of Economic Psychology, Vol. 2, No. 1, 1982, p. 57-75.

Research output: Contribution to journalArticle

Lastovicka, John L. ; Bonfield, E. H. / Do consumers have brand attitudes?. In: Journal of Economic Psychology. 1982 ; Vol. 2, No. 1. pp. 57-75.
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