Do consumers have brand attitudes?

John L. Lastovicka, E. H. Bonfield

Research output: Contribution to journalArticle

19 Scopus citations

Abstract

Theory and empirical evidence suggest that although the consumer is likely to hold attitudes towards stands on familiar social issues, attitudes are less likely to be held towards familiar branded products. In light of the pivotal role that attitudes have played in explaining consumer brand choice behavior, some theoretical implications of the nonattitude findings are discussed.

Original languageEnglish (US)
Pages (from-to)57-75
Number of pages19
JournalJournal of Economic Psychology
Volume2
Issue number1
DOIs
StatePublished - 1982

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ASJC Scopus subject areas

  • Applied Psychology
  • Sociology and Political Science
  • Economics and Econometrics

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