Disease Mongering in direct-to-consumer advertising and the expansion of the antidepressant market

Jennifer Arney, Cecilia Menjivar

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

The recent trend toward health care consumerism is largely the product of market practices, which have instilled the notion of health care as a product to be purchased by informed, empowered consumers, rather than a service bestowed upon a patient by a paternalistic provider. In recent years, health care consumerism has been facilitated by direct-to-consumer advertising (DTCA) of pharmaceutical products. In this paper, we use the case of DTCA for antidepressant medications to examine medicalization techniques used to promote consumerism and establish and expand the antidepressant market. We used content analysis of DTCA from the 1997-2006 issues of a broad sample of women's, men's, and common readership magazines to identify techniques of medicalization, and we analyzed in-depth interviews with magazine readers and antidepressant users to examine how such messages are received. Findings are presented within a framework of economic sociology, which allowed us to unveil the links between emotions and social action that undergird responses to medicalization techniques and consumption of advertised products.

Original languageEnglish (US)
Pages (from-to)519-544
Number of pages26
JournalSociological Inquiry
Volume84
Issue number4
DOIs
StatePublished - Nov 1 2014

Fingerprint

medicalization
Disease
market
health care
magazine
economic sociology
readership
pharmaceutical
content analysis
medication
emotion
trend
interview

ASJC Scopus subject areas

  • Sociology and Political Science

Cite this

Disease Mongering in direct-to-consumer advertising and the expansion of the antidepressant market. / Arney, Jennifer; Menjivar, Cecilia.

In: Sociological Inquiry, Vol. 84, No. 4, 01.11.2014, p. 519-544.

Research output: Contribution to journalArticle

Arney, Jennifer ; Menjivar, Cecilia. / Disease Mongering in direct-to-consumer advertising and the expansion of the antidepressant market. In: Sociological Inquiry. 2014 ; Vol. 84, No. 4. pp. 519-544.
@article{9ca02e8ca96d4d69a04a0d0663282ac0,
title = "Disease Mongering in direct-to-consumer advertising and the expansion of the antidepressant market",
abstract = "The recent trend toward health care consumerism is largely the product of market practices, which have instilled the notion of health care as a product to be purchased by informed, empowered consumers, rather than a service bestowed upon a patient by a paternalistic provider. In recent years, health care consumerism has been facilitated by direct-to-consumer advertising (DTCA) of pharmaceutical products. In this paper, we use the case of DTCA for antidepressant medications to examine medicalization techniques used to promote consumerism and establish and expand the antidepressant market. We used content analysis of DTCA from the 1997-2006 issues of a broad sample of women's, men's, and common readership magazines to identify techniques of medicalization, and we analyzed in-depth interviews with magazine readers and antidepressant users to examine how such messages are received. Findings are presented within a framework of economic sociology, which allowed us to unveil the links between emotions and social action that undergird responses to medicalization techniques and consumption of advertised products.",
author = "Jennifer Arney and Cecilia Menjivar",
year = "2014",
month = "11",
day = "1",
doi = "10.1111/soin.12062",
language = "English (US)",
volume = "84",
pages = "519--544",
journal = "Sociological Inquiry",
issn = "0038-0245",
publisher = "Wiley-Blackwell",
number = "4",

}

TY - JOUR

T1 - Disease Mongering in direct-to-consumer advertising and the expansion of the antidepressant market

AU - Arney, Jennifer

AU - Menjivar, Cecilia

PY - 2014/11/1

Y1 - 2014/11/1

N2 - The recent trend toward health care consumerism is largely the product of market practices, which have instilled the notion of health care as a product to be purchased by informed, empowered consumers, rather than a service bestowed upon a patient by a paternalistic provider. In recent years, health care consumerism has been facilitated by direct-to-consumer advertising (DTCA) of pharmaceutical products. In this paper, we use the case of DTCA for antidepressant medications to examine medicalization techniques used to promote consumerism and establish and expand the antidepressant market. We used content analysis of DTCA from the 1997-2006 issues of a broad sample of women's, men's, and common readership magazines to identify techniques of medicalization, and we analyzed in-depth interviews with magazine readers and antidepressant users to examine how such messages are received. Findings are presented within a framework of economic sociology, which allowed us to unveil the links between emotions and social action that undergird responses to medicalization techniques and consumption of advertised products.

AB - The recent trend toward health care consumerism is largely the product of market practices, which have instilled the notion of health care as a product to be purchased by informed, empowered consumers, rather than a service bestowed upon a patient by a paternalistic provider. In recent years, health care consumerism has been facilitated by direct-to-consumer advertising (DTCA) of pharmaceutical products. In this paper, we use the case of DTCA for antidepressant medications to examine medicalization techniques used to promote consumerism and establish and expand the antidepressant market. We used content analysis of DTCA from the 1997-2006 issues of a broad sample of women's, men's, and common readership magazines to identify techniques of medicalization, and we analyzed in-depth interviews with magazine readers and antidepressant users to examine how such messages are received. Findings are presented within a framework of economic sociology, which allowed us to unveil the links between emotions and social action that undergird responses to medicalization techniques and consumption of advertised products.

UR - http://www.scopus.com/inward/record.url?scp=84911415437&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84911415437&partnerID=8YFLogxK

U2 - 10.1111/soin.12062

DO - 10.1111/soin.12062

M3 - Article

VL - 84

SP - 519

EP - 544

JO - Sociological Inquiry

JF - Sociological Inquiry

SN - 0038-0245

IS - 4

ER -