TY - JOUR
T1 - Discovering "joe six pack" content in television news
T2 - The Hidden history of audience research, news consultants, and the Warner class model
AU - Allen, Craig
PY - 2005/12
Y1 - 2005/12
N2 - This historical study reveals that content priorities in local TV news can be traced to the first use of audience research by news consultants. It argues that "downmarket" standards were not a function of broadcasters' ratings demands. More elemental were characteristics of TV's majority viewers, who no longer merely watched TV news. Through audience research they became part of the news process.
AB - This historical study reveals that content priorities in local TV news can be traced to the first use of audience research by news consultants. It argues that "downmarket" standards were not a function of broadcasters' ratings demands. More elemental were characteristics of TV's majority viewers, who no longer merely watched TV news. Through audience research they became part of the news process.
UR - http://www.scopus.com/inward/record.url?scp=33745024734&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=33745024734&partnerID=8YFLogxK
U2 - 10.1207/s15506878jobem4904_1
DO - 10.1207/s15506878jobem4904_1
M3 - Article
AN - SCOPUS:33745024734
SN - 0883-8151
VL - 49
SP - 363
EP - 382
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 4
ER -