Discovering "joe six pack" content in television news: The Hidden history of audience research, news consultants, and the Warner class model

Research output: Contribution to journalArticle

9 Scopus citations

Abstract

This historical study reveals that content priorities in local TV news can be traced to the first use of audience research by news consultants. It argues that "downmarket" standards were not a function of broadcasters' ratings demands. More elemental were characteristics of TV's majority viewers, who no longer merely watched TV news. Through audience research they became part of the news process.

Original languageEnglish (US)
Pages (from-to)363-382
Number of pages20
JournalJournal of Broadcasting and Electronic Media
Volume49
Issue number4
DOIs
StatePublished - Dec 1 2005

ASJC Scopus subject areas

  • Communication

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