Direct Competition in Cable Television Delivery

A Case Study of Paragould, Arkansas

Research output: Contribution to journalArticle

6 Citations (Scopus)

Abstract

In this study I explored the effects of the development of direct competition in the delivery of cable services to a small Arkansas city. The emergence of competition produced lower prices, better customer service, increased choices in programming, and technological improvements as the market structure moved from monopoly to duopoly and achieved an equilibrium in which each service company serves a 50% market share. Because neither firm is producing a profit under the current situation, I argue that in the long-run the competitors may switch to oligopolistic pricing behavior and focus on nonprice competition in an effort to achieve profitability.

Original languageEnglish (US)
Pages (from-to)77-93
Number of pages17
JournalJournal of Media Economics
Volume8
Issue number3
DOIs
StatePublished - Jul 1 1995

Fingerprint

cable communication
Profitability
market share
monopoly
profitability
pricing
Cables
profit
customer
programming
Switches
firm
market
Television cables
Cable television
Costs
Industry
Market structure
Monopoly
Pricing behaviour

ASJC Scopus subject areas

  • Economics and Econometrics
  • Communication

Cite this

Direct Competition in Cable Television Delivery : A Case Study of Paragould, Arkansas. / Barrett, Marianne.

In: Journal of Media Economics, Vol. 8, No. 3, 01.07.1995, p. 77-93.

Research output: Contribution to journalArticle

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