Direct Competition in Cable Television Delivery: A Case Study of Paragould, Arkansas

Research output: Contribution to journalArticle

6 Scopus citations

Abstract

In this study I explored the effects of the development of direct competition in the delivery of cable services to a small Arkansas city. The emergence of competition produced lower prices, better customer service, increased choices in programming, and technological improvements as the market structure moved from monopoly to duopoly and achieved an equilibrium in which each service company serves a 50% market share. Because neither firm is producing a profit under the current situation, I argue that in the long-run the competitors may switch to oligopolistic pricing behavior and focus on nonprice competition in an effort to achieve profitability.

Original languageEnglish (US)
Pages (from-to)77-93
Number of pages17
JournalJournal of Media Economics
Volume8
Issue number3
DOIs
StatePublished - Jul 1 1995

ASJC Scopus subject areas

  • Communication
  • Economics and Econometrics

Fingerprint Dive into the research topics of 'Direct Competition in Cable Television Delivery: A Case Study of Paragould, Arkansas'. Together they form a unique fingerprint.

  • Cite this