This book presents the leading models of social network diffusion that are used to demonstrate the spread of disease, ideas, and behavior. It introduces diffusion models from the fields of computer science (independent cascade and linear threshold), sociology (tipping models), physics (voter models), biology (evolutionary models), and epidemiology (SIR/SIS and related models). A variety of properties and problems related to these models are discussed including identifying seeds sets to initiate diffusion, game theoretic problems, predicting diffusion events, and more. The book explores numerous connections between social network diffusion research and artificial intelligence through topics such as agent-based modeling, logic programming, game theory, learning, and data mining. The book also surveys key empirical results in social network diffusion, and reviews the classic and cutting-edge research with a focus on open problems.

Original languageEnglish (US)
PublisherSpringer International Publishing
Number of pages101
ISBN (Print)9783319231051, 9783319231044
Publication statusPublished - Sep 16 2015


ASJC Scopus subject areas

  • Computer Science(all)

Cite this

Shakarian, P., Bhatnagar, A., Aleali, A., Shaabani, E., & Guo, R. (2015). Diffusion in social networks. Springer International Publishing. https://doi.org/10.1007/978-3-319-23105-1